The sound of the clock and the image of the minute hand moving slowly on it, are the elements that characterize all the ads. This Party Political Broadcast has the aim to underline how just a second of Labour government, could lead to a series of difficult issues, in fact it starts with the sentence: "Here is what happens in one minute of Labour!". The critique to the Labour has been done through a series of statements followed by representative images. For example a voice over mention the increase of "violent crimes" and in the meanwhile on the screen are displayed a gun and a bloody knife. At the end of the 60 seconds, the PPB finishes with the following conclusive sentence: " […] so if that is what happens in one minute of Labour […], imagine in five more years!".