This Party Political Broadcast has been realized by the Labour Party for the Political Election of 2010. it is in an animate. It start with the sentence: Welcome to YOUR feature. Then it presents an English family with three children. Each component of the family deal with an important issue of the politics such as the development of the industries, the national care service, the family's rights, the education and so on. At the end of the ads each member of the family carries on a letter for Labour.
The funny family of the ads can be considered as an attempt, from the Labour Party, to hide the absence of a charismatic leader. In fact Brown is still not well known and its speeches are not good enough to reassure the voters. Therefore the Labours have to focus on their strengths and try to present them in the most original and dynamic way, in order to persuade the audience. The use of animations makes the political subjects more enjoyable for the spectators and the sketches, with the animated English family, are used to illustrate the program of the party in a funny way.