This Party Political Broadcast has been realized by the Labour Party for the Political Election of 2005. The all PPB is developed on a dialogue between the Labour leader, Blair, and the secretary of the Party, Brown, during which they discuss on how to face the main issues of the Country. The setting is quite informal: the two politicians discuss before around a desk in an office and later sitting in a bar with a cup of tea. The ads finishes with Blair saying: "The basic value is always the same: how we do create a society where everybody, and not just a few, gets the chance to succeed and that's the basic motivation why the Labour Party and not the Tory Party". Afterwards a voice-over continues: "And that's why we have to build on the progress means between everyone whatever their welfare, their class, their background, color or creed, get the chance to get the most of themselves. That's the Britain we want!" and then on the screen it appears the writing "Vote Labour".
This Party Political Broadcast was made by the famous director Anthony Minghella, Oscar-winning for the movie "The English Patient". This is the first ads of the 2005 campaign, in which the Labour Party tries to reinvent itself consequently to the loss of confidence in the Blair's image.
The slogan of the commercial is "Vote Blair, you will get Brown": the rivalry between the party leaders and the secretary is hidden with a "forced" collaboration which aims to replace the handicap of the party, that is Blair himself. The presence of a different person from the leader, leads the electors to do not identify the leader with the party, but the party is perceived such as a community made to improve the situation of the Country.