This Party Political Broadcast has been realized by the Liberal-Decoratic Party for the Political Election of 2010. It is developed around the theme of the interchangeability: the Newtorylabour is led by a politician that is a mix between Cameron and Brown and therefore the party is a mixture between the Labour and the Conservative parties. The aim of the Liberal-Democrats is to demonstrate how the two different parties are just theoretically opposite, but they actually are close in their achievements. The new party, instead, led by Nick Clegg, tries to impose itself as the only effective alternative to the Labour and Conservative party as its slogan suggests: For a Real Alternative.