This Party Political Broadcast has been realized by the Labour Party for the Political Election of 2001. It starts with a question for the spectators: "Has Britain Changed since 1997?". All the following images and the statements demonstrate how the last four years of Labour government, have actually successfully changed the Country. "A million more jobs", "Free eye testers for pensioners", "Free TV licenses for over 75's",these are just some of the sentences that appears on the images of common people during their daily life. At the end of the ads a voice over says: "A lot has been done, but there is still a lot more to do!" and in the meanwhile it appears on the screen the writing: "The work goes on. Vote Labour".
This Party Political Broadcast combines two typical Labour genre, "testimonial" and "common people". The positive tones allow the Party to realize messages of self-praising in order to strengthen the consent of the voters. The Labours in the video establish a confidential relation with the citizens that narrate their experiences together with some celebrities such as Geri Halliwell. In fact the singer left the Conservative Party to join the Labour Party.
The ads presents colored and dynamic images followed by pop music that is generally used in the commercial ads.