This Party Political Broadcast has been realized by the Conservative Party for the Political Election of 2010. It is split in two parts. In the first one there is the leader, David Cameron, that speaks to the electors in a very convincing way about the progress that his government will bring in the Country and he concludes his speech with the slogan of the party: "So don't give up hope, change can come. You can get the change if you really want". The second part consists in a series of statements that illustrates, in a more specific way, all the governmental measures that will be taken. This part is matched with the song You can get it if you really want, in order to underline the aim of the ads.
In this Party Political Broadcast is the leader Cameron himself that illustrates his political program. He wants to have a direct dialogue with the voters in order to reassure them about his political engagement. This ads use the genre of the "talking head" that was put aside for a long time because of its lack of creativity. However Cameron use this genre in a period during which the voters need a strong presence of the leader that has to involve them in the political process.