This Party Political Broadcast has been realized by the Conservative Party for the Political Election of 2005. It is really innovative and the presence of Blair in it, leads to think about a Labour PPB, instead the Tories just use the humor to promote themselves. They put together different speeches from Blair and they create a new one in which the Labour leader seems to support the opposite Party. Indeed the Blair's speeches totally change their meaning within the new context: the starting sentence pronounced by Blair "Enough of talking, enough of talking, enough of talking, it's time now to do" followed by "Vote Conservative", change its original meaning, suggesting to the citizens to vote Conservative. The Tories use the humor as a strong tool able to diminish the figure of Blair and therefore reconquer the trust of the voters.