This Party Political Broadcast as been realized by the Labour Party for the Political Election of 2005. Here the Labour Party is promoted by testimonials and common people that become the protagonists of the video. The ads can be collected under the genre of "Common People" because of its purpose to let the spectators identify themselves with the people in the video. Instead the Testimonials are a good device to persuade the electors to vote Labour, thanks to their celebrity. This type of spot is widely used by Labour to strengthen the consensus among voters and create a sense of belonging.